Leading. Ladies.

The Story

I woke up on the morning of November 9, 2016 and knew something had to change. The United States chose not to elect the most qualified candidate in the country’s history. That candidate was a woman.

I began to wonder: what role did we, the entertainment industry, play in this?

If we don’t show women leading on screens large and small then we shouldn’t have been surprised that we didn’t elect one to lead the country.

I needed to change that. Rebelle is here to change that.

We know media and entertainment can influence and change culture and the way people behave in and react to the world. We also know that expanding representation on screen also expands the audience—and the revenue.

Women are an economic force who need to be recognized. Half of the population and not a niche audience, we have been marginalized on screen and off for too long. We have been the sidekick instead of the lead, the assistant and not the boss. On screen, our lives revolve around the men, rather than have our own agency. And all women should be celebrated—single, married, mother, childless, gay, straight, old, young, CEO, stay-at-home mom, flawed… human.

We rebel against that. With a team of passionate women backing us (and a few likeminded men), we launched Rebelle in the fall of 2018 to move the needle and push the boundaries of how women are depicted on screen. We’re filtering through a different lens and seeking out the stories that haven’t been told, the ones that show women in all of their multifaceted glory, the ones that entertain all audiences.